CASCIONE

Full-Service Marketing & Creative Direction

I lead comprehensive marketing and creative operations for Cascione Advogados, one of Brazil’s prominent full-service law firms located on Faria Lima, São Paulo. My role encompasses everything from brand management and content creation to team coordination and strategic marketing initiatives, supporting the firm’s growth and market positioning in the competitive legal services sector.

Creative Direction & Brand Management

  • Complete Visual Identity: Manage all graphic design materials, institutional presentations, and brand communications
  • Editorial Design: Designed and laid out two legal article books, handling everything from cover design to internal layout
  • Marketing Materials: Create comprehensive marketing collateral including brochures, legal guides, newsletters, and institutional documents
  • Brand Consistency: Ensure cohesive visual communication across all touchpoints and departments

Digital Strategy & Web Development

  • Website Management: Continuously update and enhance the firm’s website structure using PHP development
  • Technical Implementation: Add and remove sections, optimize user experience, and maintain technical functionality
  • Landing Pages: Design and develop custom landing pages for events and special initiatives
  • Digital Presence: Oversee the firm’s complete digital marketing ecosystem

Video Production & Content Creation

  • Complete Video Production: Film, edit, and produce all video content for the firm’s YouTube channel
  • Documentary Production: Created a mini-documentary on arbitration, showcasing complex legal concepts in accessible formats
  • Annual Retrospectives: Produce animated year-end review videos combining motion graphics with institutional messaging
  • Content Strategy: Develop video content that positions the firm as a thought leader in the legal industry

Event Management & Coordination

  • Event Organization: Plan and execute legal seminars, client events, and industry networking functions
  • Marketing Support: Provide comprehensive marketing support for all firm initiatives and business development activities
  • Client Communications: Develop materials and strategies for client engagement and retention

Leadership & Team Development

Team Coordination Evolved from individual contributor to team coordinator, managing creative projects and workflows while maintaining direct reporting relationship with Marketing Manager.

Strategic Partnership Work closely with senior management to align marketing initiatives with business objectives and firm growth strategies.

Learn more about Cascione Advogados on their website.

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