CONTAG

I designed the layout for an educational booklet on medicinal plants and phytotherapy in family farming, commissioned by CONTAG (National Confederation of Agricultural Workers). This publication serves as a comprehensive guide for rural communities, promoting sustainable agricultural practices and traditional knowledge preservation.

Project Context

Client: CONTAG – National Confederation of Agricultural Workers
Objective: Create an accessible educational resource about medicinal plants and phytotherapeutic practices for family farmers across Brazil

Design Challenges & Solutions

Information Accessibility

  • Developed a clear visual hierarchy to make complex botanical and agricultural information easily digestible
  • Created layouts that accommodate diverse literacy levels within rural communities
  • Balanced scientific accuracy with practical, everyday language

Educational Design

  • Structured content flow to guide readers from basic concepts to practical applications
  • Implemented visual elements that support learning and knowledge retention
  • Designed layouts that work effectively for both digital distribution and print production

Cultural Sensitivity

  • Respected traditional knowledge while presenting modern phytotherapeutic practices
  • Created designs that honor the cultural heritage of Brazilian family farming communities
  • Ensured visual language resonates with the target audience’s values and experiences

Impact & Reach

This booklet serves thousands of family farmers across Brazil, supporting:

  • Sustainable agricultural practices
  • Traditional medicinal knowledge preservation
  • Economic empowerment through phytotherapy
  • Environmental conservation in rural communities

Design Approach

The layout design prioritizes functionality and accessibility, ensuring that vital information about medicinal plants and their applications reaches rural communities effectively. The project demonstrates my ability to work with governmental and agricultural organizations, creating educational materials that serve social and environmental purposes.

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