Da/mo

I created a comprehensive brand identity for Dalmo o Borba, a techno DJ whose sound philosophy centers on storytelling and narrative construction. The challenge was to develop a visual language that could evolve alongside the artist’s musical journey while maintaining strong brand recognition in the competitive electronic music scene.

Creative Concept

Narrative-Driven Design The brand identity reflects the DJ’s core philosophy of weaving stories through techno music, creating a visual system that serves as a canvas for ongoing narratives and musical evolution.

Design Elements & Symbolism

Typography & Naming Convention

  • Implemented lowercase lettering for visual balance and contemporary electronic music aesthetics
  • Incorporated the “/” symbol, inspired by established movements within the electronic music community
  • Created a distinctive typographic treatment that stands out in DJ lineups and promotional materials

Visual Language System

  • Noise Texture: Applied deliberate visual noise to evoke the essence of “classics” and “historical” elements, connecting past and present in electronic music culture
  • Cartographic Lines: Integrated map-like linear elements that function as visual metaphors for the narratives and journeys created through music
  • Technicolor Palette: Employed vibrant, psychedelic color schemes that capture the essence of electronic music culture and its visual traditions

Adaptive Identity System Designed a flexible brand framework that maintains visual consistency while adapting to different stories, events, and musical narratives as the DJ’s career progresses.

Strategic Approach

Target Audience: Electronic music enthusiasts, techno scene participants, festival organizers, and music industry professionals

Brand Positioning: A storytelling-focused techno artist who bridges historical electronic music elements with contemporary innovation

Visual Strategy: Create an identity that functions as both a brand mark and a creative canvas, allowing for narrative expansion while maintaining recognition

Innovation in Music Branding

This project demonstrates a unique approach to DJ branding by creating a visual system that grows with the artist’s creative output, rather than remaining static. The identity serves as both a brand identifier and a storytelling tool.

Listen to Dalmo’s music at his Soundcloud.

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