Sê-lo
I developed a comprehensive visual identity and digital publishing system for Sê-lo, an independent collective of writers and artists dedicated to creating, producing, and publishing literature through innovative eBook formats. This multidisciplinary project encompassed everything from brand creation to digital book production and promotional materials.
Project Scope & Creative Solutions
Brand Identity Development
- Created a distinctive visual identity that reflects the collective’s experimental approach to digital literature
- Developed a brand system that balances literary sophistication with contemporary digital aesthetics
- Established visual guidelines that work across both digital and print applications
Book Cover Illustration
- Designed original cover illustrations for the collective’s eBook publications
- Created a cohesive visual language that unifies the catalog while allowing individual titles to maintain unique identities
- Balanced artistic expression with commercial appeal to attract digital literature enthusiasts
ePub Layout & Digital Design
- Developed comprehensive layout systems for digital book formatting
- Created reader-friendly typography hierarchies optimized for various digital devices
- Designed interactive elements that enhance the digital reading experience
- Ensured cross-platform compatibility and accessibility standards
Screen Printing for Promotion
- Designed and produced screen-printed promotional materials
- Created limited-edition prints that bridge the gap between digital and physical art
- Developed promotional items that serve as collectibles for the literary community
Innovation in Digital Publishing
Experimental Approach This project represents a forward-thinking approach to independent publishing, combining traditional literary values with cutting-edge digital design and distribution methods.
Community Building The visual identity and digital platform were designed to foster a community around experimental digital literature, creating spaces for both creators and readers to engage with innovative literary forms.
Technical Achievements
- Multi-format Compatibility: Ensured all digital publications work seamlessly across various e-reader platforms
- Interactive Design Elements: Incorporated multimedia elements that enhance storytelling in digital formats
- Sustainable Production: Balanced digital-first approach with selective physical promotional materials
Impact & Recognition
Sê-lo has established itself as a pioneering force in Brazilian digital literature, with the visual identity and digital platform serving as the foundation for the collective’s growth and recognition in the independent publishing scene.
