SeiTai

I developed the complete visual identity for SeiTai — Pain Relief, a specialized massage therapy studio focused on pain relief through traditional Japanese hammer massage techniques. The project required creating a brand that would communicate both the therapeutic benefits and the unique methodology of this ancient healing practice.

Brand Challenge

SeiTai needed a visual identity that would:

  • Establish credibility in the wellness and therapeutic massage market
  • Communicate the effectiveness of hammer massage therapy
  • Appeal to clients seeking alternative pain relief solutions
  • Differentiate from conventional massage therapy services

Design Solution

Logo & Brand Mark

  • Created a distinctive logo that subtly references the hammer massage technique
  • Developed a clean, professional aesthetic that conveys trust and therapeutic expertise
  • Balanced modern design sensibilities with traditional healing practice heritage

Visual Language

  • Established a calming color palette that evokes wellness and relief
  • Selected typography that communicates both professionalism and approachability
  • Created visual elements that support the brand’s therapeutic positioning

Brand Applications

  • Designed comprehensive brand guidelines for consistent application
  • Developed materials for both digital and physical touchpoints
  • Created social media templates and promotional materials

Brand Positioning

Target Audience: Individuals seeking alternative pain relief methods, wellness enthusiasts, and those interested in traditional therapeutic practices

Brand Promise: Effective pain relief through specialized Japanese massage techniques

Visual Strategy: Professional yet approachable, emphasizing the therapeutic benefits while maintaining accessibility for new clients

Results & Impact

The visual identity successfully positions SeiTai as a credible alternative therapy option, helping the studio build trust with potential clients and establish a strong presence in the competitive wellness market.

Learn more about SeiTai — Pain Relief at their Instagram.

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