Sinestesia

I developed a series of promotional materials for Sinestesia’s events, a cultural collective based in Brasília, Brazil, known for organizing immersive and avant-garde electronic music parties. The objective was to create visually compelling designs that capture the essence of each event and resonate with the target audience.

Design Objectives

Event Identity: Craft unique visual identities for each event that reflect the theme and atmosphere
Audience Engagement: Design materials that attract and engage the electronic music community
Brand Consistency: Maintain a cohesive aesthetic that aligns with Coletivo Sinestesia’s overall brand

Creative Solutions

Visual Design

Posters & Flyers: Designed dynamic posters and flyers incorporating bold typography, abstract imagery, and vibrant color schemes to convey the energy of the events
Motion Graphics: Created animated graphics for digital promotion, enhancing online engagement and providing a glimpse into the event’s ambiance
Social Media Content: Developed cohesive visuals for social media platforms to ensure consistent branding across all channels

Event Themes

Electric Garden: Emphasized electric and psychedelic visuals to mirror the event’s vibrant atmosphere
Carlos Capslock Showcase: Utilized minimalist design with glitch effects to reflect the avant-garde nature of the showcase

Design Approach

Typography: Selected fonts that are bold and modern, ensuring readability while conveying the edgy nature of electronic music culture
Color Palette: Employed high-contrast and neon colors to evoke the energetic and immersive experience of the events
Imagery: Integrated abstract and surreal visuals to stimulate curiosity and reflect the experimental nature of the music

Cultural Context

Coletivo Sinestesia represents a significant force in Brasília’s underground electronic music scene, organizing events that blend music, visual arts, and immersive experiences. The promotional materials needed to communicate not just event information, but the transformative experience attendees could expect.

Impact & Results

Increased Attendance: The compelling promotional materials contributed to higher event attendance and engagement
Brand Recognition: Established a recognizable visual style that strengthened Coletivo Sinestesia’s brand identity within the electronic music scene
Audience Engagement: Enhanced online interaction through visually appealing content, leading to increased social media following and event interest
Scene Development: Contributed to the growth and recognition of Brasília’s electronic music culture

Technical Execution

Multi-platform Design: Created materials optimized for both digital distribution and physical printing
Animation & Motion: Developed dynamic content that captures attention in crowded social media feeds
Event-specific Adaptation: Maintained brand consistency while allowing each event to have its unique visual personality

Learn more about Sinestesia on their Facebook.