Soraya Baumgarten

I developed the visual identity and conducted a comprehensive photography session for Soraya Baumgarten Patchwork Studio, a charming atelier based in Brasília, Brazil. The atelier specializes in handcrafted patchwork items, offering unique and colorful pieces that bring warmth and personality to any space.

Design & Photography Objectives

  • Brand Identity: Create a visual identity that reflects the atelier’s dedication to craftsmanship, creativity, and the vibrant nature of patchwork art
  • Photography: Capture the essence of the atelier’s products, highlighting the intricate details, textures, and colors that define their handcrafted work

Creative Solutions

Visual Identity Development

  • Logo Design: Crafted a logo that embodies the harmony and colorfulness inherent in patchwork, incorporating elements that symbolize stitching and fabric patterns
  • Color Palette: Developed a warm and inviting color scheme inspired by the diverse fabrics used in the atelier’s creations
  • Typography: Selected fonts that convey handcrafted artistry while ensuring readability across various mediums

Photography Direction

  • Product Photography: Conducted high-quality photography sessions showcasing the atelier’s products, emphasizing craftsmanship and unique designs
  • Lifestyle Imagery: Captured products in real-life settings to illustrate their functionality and aesthetic appeal in home environments
  • Detail Shots: Focused on intricate stitching, fabric textures, and color combinations that highlight the quality of handmade work
  • Workspace Documentation: Photographed the creative process and atelier environment to provide authentic behind-the-scenes content

Photography Style & Approach

Visual Aesthetic

  • Warm, natural lighting to enhance fabric textures and colors
  • Clean, minimalist compositions that let the patchwork pieces shine
  • Lifestyle integration showing products in cozy, lived-in spaces
  • Close-up detail shots celebrating the craftsmanship and artistry

Impact & Results

Market Positioning: Established the atelier as the premier patchwork destination in Brasília and surrounding regions

Enhanced Brand Recognition: The cohesive visual identity and professional photography strengthened Harmonia em Cores’ brand presence in the competitive handcraft market

Increased Social Media Engagement: High-quality images led to higher engagement rates and attracted a broader audience interested in unique, handcrafted items

Sales Growth: Professional product photography contributed to increased sales by showcasing the quality and appeal of the patchwork pieces

Learn more about Soraya Baumgarten Patchwork Studio on their Instagram.

x